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Direct Mail - Menzies Response

Direct Mail

With over 40 years of experience, we have a wealth of knowledge and expertise, plus the resources to manage your direct mail requirements for all your campaigns.

Our experience, expertise, knowledge and resources are at your disposal to provide fully comprehensive mailing services and direct mail services that will satisfy all of your mailing needs, from data and print production through to enclosing and mailing.

Above all we provide reliability, flexibility and value, working closely with you to ensure that your expectations and campaign requirements are fully satisfied. As an experienced mailing company, we can help you to deliver your message, products or printed materials in a cost efficient way using our vast group resources and industry expertise.

We provide high-volume polywrapping, enclosing and mailing services, data processing, print management, laser & inkjet personalisation, plus extensive hand assembly and collation for small or complex projects.

Useful facts and advice for effective Direct Mail

  1. You have just 3.8 seconds to get the recipients attention!
  2. Accurate data increases response rates and reduces wastage.
  3. Postage Stamps provides better results on your direct mailing campaigns!
  4. Reduce your postage costs with Advertising Mail.
  5. Some useful Direct Mail facts: 
  • 25% of online purchases are prompted by catalogue and mailshots
  • 91% of prospect direct mail is opened compared to only 11% of e-mails!
  • 61% of people welcome receiving mail from companies of which they are already a customer
  • 76% of people welcome direct mail if it gives useful information
  1. Campaigns that combine both direct mail and e-mailing campaign are most effective.

Direct Mail Services

We have the experience, resources and industry knowledge to produce, monitor and deliver complete marketing campaigns and handle your direct mail campaign easily and efficiently.

Direct mail is still a strong way of communicating your message, even more so when taking a multi-channel approach by integrating with digital channels. By using Direct Mail your business can produce a marketing campaign that is cost effective and delivers a very strong return on investment.

  • Print, Personalisation and distribution
  • Integrated digital channels
  • Work with B2C and B2B organisations
  • Lead generation
  • Direct Mail Association (DMA) accreditation
  • Trusted partner of the Royal Mail

Polywrapping is a fast and efficient way to enclose and mail brochures, catalogues or magazines. It’s also cheaper and lighter than an equivalent paper envelope so will save you money when weight is an issue, not just on the cost of an envelope but also on postage

⇨ High speed polywrapping capability – fast & efficient

⇨ Short & long run mailings of brochures, magazines etc. plus combination of inserts as required

⇨ Multiple insertions – include up to 8 inserts

⇨ Enclosure of promotional items – e.g. CDs and cover mounts (we can hot glue these into position).

⇨ Clear or printed polythene

⇨ Ink-jet addressing

⇨ Carrier sheet printing

Our high volume, multi-station, envelope enclosing machines can feed a variety of items (such as letters, leaflets, brochures, business reply envelopes etc) into paper envelopes at high speeds. In addition, our camera matching facilities enable us to match multiple personalised items into one envelope.

⇨ Automated Envelope Enclosing (DL – C4)

⇨ Insert up to 6 items

⇨ Laser or inkjet personalisation

⇨ Collating, folding & guillotining

⇨ Optical Character Recognition (OCR)

⇨ Envelope supply

We can also print and personalise postcards and other one-piece mailers in a single pass, using our high-speed Xerox colour printers. Alternatively, our Buskro ink-jet printers can personalise litho-printed postcards – ideal for retail promotions and special offers.

We have a strong dedicated hand-floor team of up to 40 people who provide an endless list of specialised hand enclosing functions with precision, speed and accuracy. Their expertise is ideal for blind matching, postal tube enclosing, specialist kit collation and assembly and labelling.

Our hand enclosing team handles short run and complex projects from non-standard letters, leaflets, newsletters and other specialised projects that require a manual finish.

Hand enclosing facility is ideal for intricate assembly or packaging including:

⇨ Accurate label / stamp application

⇨ Folding

⇨ Gluing

⇨ Matching

⇨ Assembly

⇨ Cover mount / Tip on’s

⇨ Complex / delicate envelope enclosing

⇨ Boxing / packaging / polybagging

Data Services

Accurate data is key to the success of your DM campaigns as the quality will affect the return on investment at many levels including wastage, postage costs and brand perception.

Data Capture

Let us capture data for you –  we will target your desired audience via emails and calls, gather responses and then process the data for you. We’ll then supply you with an accurate database of quality contacts.

Whether the response comes in the form of phone calls, emails, orders or completed forms, our dedicated teams and contact centre will intelligently manage everything with Microsoft Dynamics AX, our business management platform.

Database Management

We recognise that your customer and prospect data is the lifeblood of your business and we can work in partnership with you to get the most out of your most valuable resource.

Our key database management services include:

⇨  Data cleansing and updating

⇨  Customer profiling

⇨  Database consolidation

⇨  Segmentation

⇨  Email and direct mail campaigns

Our in-house data experts can sit down with you and look at your data to see how best to utilise the information you have, helping to bring in extra enquiries, sales or donations.

Printing Services

Our in-house digital printing offers the advantage of small print runs which is the ideal way to deliver full colour printing competitively.

We can laser personalise high volumes of printed customer communications and, combined with our on-site mailing capabilities, achieve fast turnarounds for your mailing campaigns.

In-house Digital Printing 

⇨ Suitable for small print runs or high volumes

⇨ Full colour printing

⇨ High quality

⇨ Fast turnaround

Here are just some of the many additional products we produce:

  • Promotional Material
  • Proof or Review – Copy Books
  • Yearbook printing
  • Management & Annual reports
  • Business & Wedding stationery
  • Brochures & Catalogues
  • Programmes
  • Orders of Service
  • Newsletters
  • Personalised Direct Mail
  • Transactional Print – Invoices, Statements, Confirmations, Policies etc

Our Litho Printing services use the latest computer-to-plate technology – meaning we can create, adapt and produce artwork for all your printed materials.

Computer-to-plate technology

⇨ Eliminates the need for film

⇨ Transfers your design directly to plate

⇨ Reduces printing time

⇨ Increases productivity

Let us help you with:

  • Brochures & Catalogues Printing
  • Document Folders
  • Business Stationery Printing
  • Direct Mail
  • Book Production
  • Newsletters
  • Promotional Printed Material (flyers, leaflets, postcards & posters, etc)
  • Greeting Card Printing
  • Banner Printing
  • Integrated Warehousing / Delivery on Demand